transmission model.
In the nineteenth century, one of the earliest attempts to theorize communication resulted in the transmission model of communication. This theory is based on the idea that communication looks exactly like transportation. Communication is the process by which messages are moved from a sender to a receiver though a specific medium. The concern of this model is in the fidelity of the communication, or the accuracy in which the message is transported from one person to another, that allows sender and receiver to achieve understanding. This model was based on Harold Lasswell's description of mass communication in 1948. He stated that the study of communication is based on a series of questions: Who says What to Whom through what Channel and with what Effect?
sender-receiver.
The sender is the source of the message, the person, people, or group, trying to get the message to the receiver. The sender does this by encoding the message for the receiver. The source translates thoughts to signals perceivable by human senses. That is, the sender organizes ideas into a something, like a verbal sentence or written words, that the receiver can perceive and understand.
The receiver is the person or audience who the sender aims to get the message to. The receiver perceives the message through the medium the sender uses and decodes it into something he or she can get meaning from. The goal is for the sender's message to travel through the medium and into the receiver's mind with perfect quality and understanding, like a needle injecting the message right into the receiver's brain.
The receiver is the person or audience who the sender aims to get the message to. The receiver perceives the message through the medium the sender uses and decodes it into something he or she can get meaning from. The goal is for the sender's message to travel through the medium and into the receiver's mind with perfect quality and understanding, like a needle injecting the message right into the receiver's brain.
form&content.
The message will always have form and content. Form is the type of media used-television, billboard, radio broadcast, newspaper-and the content is the message the sender wishes to communicate-who to vote for, what product to buy, what clothes to wear. The message is composed to both of these aspects, and its effectiveness relies on the combination of both.
noise.
Sometimes the message does not reach the receiver like the sender would like. This may have to do with the amount of noise in the path of the message. Noise is like static on the line or distractions from the message that make the receiver less successful at receiving and understanding the message.
early mobile communication.
Early mobile communication could be based on this transmission model of communication. When mobile devices first became available to the public and gained popularity, they still only had one function: to talk person-to-person while on the go. This meant that one person was on a mobile device talking live to one other person on another mobile device trying to get a message across the medium to the other person. Early technological advances in mobile communication followed the transmission model and mainly attempted to increase the fidelity of the signal and decrease the noise that could interfere with the conversation. Once technology advanced even more, mobile communication surpassed simple quality of signal and efficiency of transmission to have a broader effect on our culture.